Alison has over 18 years’ experience as an IP/entertainment attorney in Australia, the UK and the US – at leading entertainment companies and also at top-tier global law firms. Now on the consulting side, Alison and her team have proven the value of bridging that gap between marketing and legal to ensure your brand makes a difference.

BrandSMART Legal specializes in brand protection, sponsorship and promotions, marketing strategy, advertising clearance, content licensing and new media. Whether it’s leading on high profile advertising and social media campaigns, negotiating complex contractual arrangements, advising on trade mark protection and strategy, reviewing copy, conducting clearance or  streamlining licensing activities, BrandSMART Legal is passionate about protecting and improving the impact of your brand.

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BrandSMART Legal provides fast, reliable, cost-effective assistance to maximize the potential and strength of your brand.

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Alison's wealth of legal experience, together with her flexible and adaptable training seminars, will empower you and your teams to identify and avoid marketing pitfalls - making your marketing more effective and helping to eliminate unnecessary brand damage and expensive legal fees.